Jungle Queen, 2016 - Current
Background: The Jungle Queen had done what many brands do on social; boost posts, increase engagement, and wonder what it was worth. They came to us to see if social could drive revenue.
Overview: DB+P provided a paid social strategy, including a pixel installation strategy, and developed a purchase funnel that would take local and geo-based target groups and push them into consideration, then retarget them to purchase.
End Result: With an average CPA of $17.76 and an average shopping cart of $101.00, our paid social efforts have consistently generated a 5X+ ROI for the Jungle Queen, the best of any ad type for the brand.
YMCA, Summer 2016 (Ongoing)
Background: The YMCA of South Florida came to us in search of a digital and social new member activation plan that would drive new memberships during its summer 2016 campaign.
Overview: DB+P provided digital media (SEM, display) consulting while directly managing the Y’s paid social media efforts during the campaign. This included direction on all creative, placement of all hyper local ad groups, budget optimizations, and pixel placements for tracking and retargeting.
End Result: The YMCA of South Florida had its highest-ever new membership enrollment period in the organization’s history.
Barcelo Hotels & Resorts, Summer/Fall 2016
Background: Barcelo came to us in search of a digital activation to drive data capture during its quiet sales period in the summer months while also trying to raise brand awareness in its underserved US market.
Overview: DB+P helped initiate a campaign called ‘Barcelo is Calling You’ that had users to answer questions that would determine their vacation personality, then create a customized vacation itinerary based on their unique interests. It also entered users into a contest for a chance to win the vacation.
End Result: More than 5,000 entrants registered for the campaign despite a minimal paid media investment.
320 Gastrolounge, Fall 2016
Background: 320 Gastrolounge came to us without so much as a name - and just 60 days to concept and launch a restaurant.
Overview: DB+P helped create the name and all branding for the restaurant while launching and overseeing SEO, social media, public relations, web design, graphic design, all entertainment, email marketing and more. In short, DB+P is responsible for everything marketing related for the restaurant.
End Result: The restaurant, which opened just days ago, had a two hour wait on its opening night, has appeared in more than 30 publications and is quickly rising the ranks of destination restaurants in South Florida.