media Services
Improve Your digital Marketing Performance Across Platforms
DYNAMO provides digital advertising services from strategy, planning, buying and analytics. In addition, the agency’s team of experts provides audit services that provide a comprehensive review of performance across Google Analytics, Google Ads, Meta Ads, Pinterest Ads, TikTok Ads, email marketing, organic social media, and content marketing.
From a managed, retainer-based paid media agency service where we provide strategy, planning, buying and analytics for all of your media channels, to one-off projects, we have you covered. If you want to retain us as your agency, great. If you want us to find and tell you what needs to be fixed on a one-time project, that’s great too. We are here to help you win, period.
managed paid media services
Imagine ads that work like magic, reaching the right people at the right time, with the confidence that your brand is growing — and numbers to prove it. We are the enemy of ‘set it and forget it.’ With our managed service, our expert team harnesses the power of digital advertising to skyrocket your brand's visibility, tailor your audience, and drive tangible results. Say hello to a seamless, scalable, and strategic solution to your advertising needs.
Here is a breakdown of the channels where we provide our managed paid media services.
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Crafting a successful Facebook ad is an art - it's about understanding your audience, fine-tuning your message, and refining based on feedback. We've got the insights and experience to not just 'run an ad', but to create an engaging conversation with your audience. Join us, and we'll navigate this journey together.
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From photos to stories, we masterfully orchestrate your Instagram advertising, turning posts into personalized connections with your audience. Our expertise ensures that your brand's voice is not only heard but valued.
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Twitter, or X, has a fast-paced world that we call our playground. Our expert handling of your Twitter (X) ads means you won't just be part of the conversation, you'll be leading it. We give your brand the precision and punch it needs.
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Using our deep understanding of TikTok's dynamic ecosystem, we create and manage ads that reflect the platform's unique energy. With us, your brand will not just fit in, it will stand out and make a lasting impression.
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With us at the helm of your YouTube ads, your brand narrative becomes more than just videos; it becomes a source of connection. We design strategies that convert views into value, letting your brand shine.
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On LinkedIn, we steer your ads to not just connect, but build valuable relationships. Our proficiency in navigating the professional network transforms your brand into a thought leader, sparking meaningful business conversations.
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Managing your Google Ads, we strategically place your brand where customers are searching. Our expertly crafted ads don't just attract attention; they drive action, turning searches into meaningful engagements.
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With our skillful management of your Microsoft Ads, we tap into a unique audience, extending your brand's reach. We create impactful moments across Microsoft's diverse platforms, ensuring your brand resonates effectively.
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With our expertise in programmatic advertising, we simplify the complex. We utilize real-time data to precisely direct your ads, making your brand's presence felt at the right time, in the right place.
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As masters of video advertising, we turn your brand story into an emotional journey that captivates viewers. Our expertly crafted videos don't just aim for views, they aim for engagement and memorability.
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In the world of OOH, we bring your brand to life. With our innovative and creative ad strategies, your brand won't just be seen, it will be remembered, resonating with the public in a powerful way.
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Understanding the evolving landscape of CTV, we deliver your brand straight into viewers' living rooms. Our effective ads aren't just background noise; they're a key part of the viewer's experience, fostering a connection between your brand and your audience.
services
Digital advertising audit services: As brands diversify their ad budgets and look to save money in the process, we have developed a project-based service wherein we conduct an audit of their digital advertising performance. This includes a website audit, Google Analytics audit, Google Ads audit, Meta Ads audit, Pinterest Ads audit, TikTok Ads audit, email marketing audit, organic social media audit, and content marketing audits, as well. To learn more about these services, click here.
Google Analytics audit
For many businesses, Google Analytics is the north star for understanding the health and performance of your business on the web. In this service, we will review your Google Analytics account to ensure that it is set up correctly and providing accurate data. This includes:
Identify the business objectives and goals
Check the tracking code implementation
Check the quality of the account structure
Verify your data accuracy
Check the filters and segments
Review the goals and conversions
Analyze the user behavior reports
Review the attribution models
Check the integration with other platforms
Provide recommendations and an action plan
Google Ads audit
Google Ads are changing and innovating often, most recently with the introduction of Performance Max. We’re here to help you. We will review your Google Ads campaigns to ensure that they are targeting the right keywords, audiences, and locations. We will also identify opportunities to improve your ad copy, landing pages, and conversion rates, as well as budget allocations and the testing of new ad products (i.e., Performance Max).
Review the account structure
Analyze campaign performance & strategy
Review ad copy
Evaluate keyword strategy
Analyze bidding strategy
Evaluate landing pages
Review conversion tracking
Evaluate display network performance
Identify opportunities for improvement
Provide a detailed report
Meta Ads audit
Whether you still call it Facebook Ads or Instagram Ads, you need to ensure you are getting the best value for every dollar invested. We will review your Meta Ads campaigns to ensure that they are targeting the right audiences and providing accurate data. Our services include:
Review the ad account structure
Analyze ad performance
Review ad creative
Evaluate targeting strategy
Analyze bidding strategy
Review pixel and conversion tracking
Evaluate retargeting strategies
Review ad account settings
Identify opportunities for improvement
Provide a detailed report
Pinterest Ads audit
Pinterest Ads are a powerful tool in particular for brands in the design and decor categories, as well as event planning, skincare, apparel, fashion, footwear and more. In this service, we will:
Review the ad account structure
Analyze ad performance
Review ad creative
Evaluate targeting strategy
Analyze bidding strategy
Review pixel and conversion tracking
Evaluate retargeting strategies
Review ad account settings
Evaluate Pinterest Boards and Pins
Identify opportunities for improvement
Provide a detailed report
TikTok Ads audit
TikTok is long past ‘new kid on the block’ status, and is now firmly entrenched as a social media advertising powerhouse in its own right. This channel requires you to master more than just advertising, but trending sounds, images, animations, movements and more. With regard to a TikTok Ads audit, here’s what you can expect:
Review the ad account structure
Analyze ad performance
Review ad creative
Evaluate targeting strategy
Analyze bidding strategy
Review pixel and conversion tracking
Evaluate retargeting strategies
Review ad account settings
Evaluate User Generated Content (UGC)
Identify opportunities for improvement
Provide a detailed report
Email marketing audit
Email marketing is a time-tested, critical component to the marketing efforts of nearly all brands. Not only is it impactful, it is cost effective, targeted, measurable and can be personalized as well as automated. Our email marketing audit includes the following:
Review email audience lists
Evaluate email campaign content
Analyze email frequency
Review email segmentation, tags
Evaluate email automations, sequences
Analyze deliverability
Evaluate mobile optimization
Analyze open and click rates
Review compliance with email regulations
Identify opportunities for improvement
Provide a detailed report
Content marketing audit
In the digital age, content marketing is as critical as ever, not only to your brand-building initiatives, but to brand discovery through SEO, as well. Content marketing has the ability to provide valuable and educational content to your target audience while building authenticity and credibility. It is cost effective (though labor intensive), and engages target audiences while driving customer loyalty down funnel, as well. Here’s what our content marketing audit includes:
Define goals and objectives
Analyze target audiences
Evaluate content quality in context
Audit content library
Analyze content distribution
Evaluate content promotion
Analyze performance metrics
Review content creation process
Evaluate content strategy
Identify opportunities for improvement
Provide a detailed report
