Paskho, 2017 - Current
Background: Paskho, founded by fashion industry legend, Patrick Robinson, had built a firm foundation for the brand, but needed to scale to reach higher sales volumes.
Overview: DB+P delivered an integrated digital media strategy, including a pixel installation strategy, and placement of all ads, along with a reallocation of funds to prioritize top-selling audiences, and implementing cross-selling initiatives as well.
End Result: As ad spend increased, revenue increased even more — a 57 percent increase in ad spend led to a 194 percent increase in revenue. That means DB + Partners’ net value to this client, in just six months, was $1,270,674.
YMCA, Summer 2019
Background: The YMCA of South Florida came to us in search of a digital and social new member activation plan that would drive new memberships during its summer 2019 campaign.
Overview: DB+P provided digital media (SEM, display) consulting while directly managing the Y’s paid social media efforts during the campaign. This included direction on all creative, placement of all hyper local ad groups, budget optimizations, and pixel placements for tracking and retargeting.
End Result: The YMCA of South Florida had its highest-ever new membership enrollment period in the organization’s history.
Sonya Dakar (Cosmetics), 2018 - Current
Background: Sonya Dakar came to us in search of paid social advertising expertise.
Overview: DB+P tapped into the brand’s highly loyal followers, leading to new purchases and greater investment from existing customers with regard to items that belonged in their consideration set based on past purchase behavior.
End Result: In three months, DB + Partners increased the client's ROAS from 1.50 to 4.17. For every $1.00 they spent before, they received $1.50 in return. In 90 days, they earned $4.17 in revenue for every $1.00 spent. And since then, it’s only gotten better — by month six, the brand’s average ROAS was a staggering $7.19 on every $1.00 spent.